AI Brand Audit · Free tool · Pack $750 · Full $2,500
See where AI helps your brand.
And where it hurts.
The L3 framework scores any brand on six dimensions in under 90 seconds. You learn exactly where AI gives you leverage, where it exposes you, and which tools are worth your team’s time. Free to try. Pack to run it on your own brand. Full engagement when you want us in the room with you.
Free tool
$0
Directional score in 90 sec.
Template pack
$750
Self-serve. The full kit without the live session.
Full engagement
$2,500
Includes the interactive tool, the template pack, and a live 90-min working session.
Free starter tool
Learn the framework
in 90 seconds.
Drop in a brand. The tool runs a directional audit against the L3 framework in under 90 seconds. You walk out with a six-axis radar, the headline gap, and a short tool shortlist matched to where you scored lowest. Built for marketers learning to apply AI on real brands.
- No signup to try. Result in <90 sec.
- Subscribe to save your report and get the weekly Edge Watch.
- Open the template pack to run it with your team.
Inside the framework
Six dimensions. One score.
01
Discoverability
How visible the brand is in AI search (AEO, GEO), traditional search, and platform discovery.
02
Distinctiveness
Brand assets, voice, codes, and how recognisable they are across surfaces and contexts.
03
Depth of message
How well the proposition holds up at the category, sub-category, and product level.
04
Data fluency
Whether the brand has the first-party signal and the systems to act on it.
05
Distribution stack
Channels, partners, owned surfaces, and how AI is showing up across each one.
06
Decision speed
How fast the brand can learn, ship, and re-learn. The internal velocity test.
Apply it · Template pack · $750
Run it on your brand.
Or teach it to your team.
The full kit to run a real audit with your team — or use it as a teaching module inside your org. Templates, rubric, sample, vendor checklist, workshop script, facilitator notes, learner workbook, and the reporting deck. All plug-and-play.
Full engagement (live 90-min working session included): $2,500 USD.
What’s inside
- Notion + Google Docs template, fully editable
- Six-dimension scoring rubric with sample fills
- Worked sample audit (a real category teardown)
- Vendor + tool checklist for each dimension
- Stakeholder workshop facilitator script
- Facilitator notes + learner workbook included
- Reporting template (slide-ready, exec-friendly)
See it in action
The sample audit, end to end.
A complete walk-through of the L3 framework on a real category. The clearest way to learn it — read it, then run it on a brand of your own.
FAQ
Who is this for?
Brand marketers, agency strategists, and in-house growth leads. Anyone learning to apply AI to a real brand and walk out with a decision, not a deck.
What does it cost?
Three tiers. Free interactive tool: $0. Template pack (self-serve): $750 USD. Full engagement with a live 90-min working session: $2,500 USD. All prices in USD.
How long does the audit take?
Free tool: under 90 seconds for a directional score. Template pack: 2–3 working sessions to run it properly with stakeholders.
Is this a download or a tool?
Both. The free interactive tool gives you a directional score in the browser. The template pack is the full kit you use to run a real audit end-to-end with your team.
Can a team run this as a training module?
Yes. The template pack includes facilitator notes and a learner workbook. Run it as a one-day workshop or a multi-week module inside your team.
Get the tool and the template first.
Subscribers get the free interactive tool the moment it ships, plus the facilitator version of the template pack before anyone else.